Marketing Plan For The Fast Food Industry Essay - 1570 Words

INTRODUCTION Today, the markets have become competitive, as the integration of the innovations; either through strategic influences, cultural diversity, or the technological advancements has increased. Therefore, while launching the new products or assimilating the innovative change in the business processes or services, the requirement of the market plan is perceived efficient. It is also known that the development of the marketing plan supports the businesses to integrate the unique elements and attract the appropriate target audience. Moreover performing the market analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels. RESEARCH STRUCTURE Therefore, the purpose of the particular report is to structure the comprehensive Marketing Plan, for the new healthy menu range of the well-known fast-food chain, McDonald s. The overall plan will include the Environmental and the Industry Analysis, which will involve the PEST Analysis, and Porter’s Five Forces Analysis, and the Trends in the Fast-Food Industry. The next section is Marketing plan, which will incorporate the Marketing Objectives, the SWOT Analysis, value Propositions, Target Customer Segment discussion, the Competitive Positioning Matrix, and the Marketing Plan. In addition, the reflective report in the end, serves as the summary of the report, while also presenting the benefit ofShow MoreRelatedMarketing Plan For Fast Food Industry1894 Words   |  8 Pagescultures lead to the development of various types of food options. Since the last three decades of the twentieth century, fast food productions stood out to be the top meal choice. 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